# X Previews Labels That Tell Users Why Its AI System Flagged Their Posts > Source: > Published: 2026-11-10 17:18:10+00:00 ### Key Takeaways - [X is previewing AI-generated labels that explain why posts get flagged and let users appeal decisions.](#) - [X's new head of safety, argues AI-led moderation creates auditable records better than human review.](#) - [X's advertising revenue has plummeted since Elon Musk took over, making brand safety a crucial pitch to win back brands.](#) X’s AI-powered content moderation system once mistakenly labeled a post featuring an image of a SpaceX rocket launch as “adult content.” No one, including the author of the post, could see why. That’s the problem Michael O’Herlihy, a Twitter veteran who recently rejoined X as head of safety, wants to fix. In the future, X’s content moderation systems may show their decisioning process, he suggested at the Brand & AI Safety Summit in New York on Tuesday (Nov. 10). There, O’Herlihy previewed designs for labels displayed beneath content on X that explain what its AI detected in a post, detail how exactly the post’s reach was limited after being flagged, and allow users to appeal the decision. ## UNLOCK FULL ACCESS Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve. [VIEW ALL SUBSCRIPTION OPTIONS](https://www.adweek.com/subscription/)