# X and WFA Settle, but the Brand Safety Wars Are Far From Over

> Source: <https://www.adweek.com/media/x-and-wfa-settle-but-the-brand-safety-wars-are-far-from-over/>
> Published: 2026-07-30 12:34:44+00:00

*A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals in advertising and media. Sign up for it here.*

Welcome to this week’s edition of [AI, Tech & Money](https://www.adweek.com/media/introducing-ai-tech-money/). I’m Kendra Barnett, reporting from New York.

Q2 earnings are chugging along, and the clear theme emerging from the earliest filings in Silicon Valley (with Google, Microsoft, and Meta figures now in) is that the bill is coming due on gargantuan AI-driven capex.

Justifications offered by both Google and Meta on their mind-boggling 2026 spend projections, up to $205 billion and $145 billion, respectively, didn’t appear to convince investors.

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