# WSJ: ‘Google Unveils New Gemini AI Agent for Personal Tasks’ > Source: > Published: 2026-05-21 01:05:14+00:00 Katherine Blunt and Rolfe Winkler, reporting for The Wall Street Journal from Google I/O (gift link): Google is supercharging its Gemini artificial-intelligence model to become more competitive in the era of agentic AI. The company has started rolling out what it calls Gemini Spark, a personal agent it says is capable of navigating a user’s digital life and acting on his or her behalf. The agent will work across many of Google’s products and run on the company’s cloud infrastructure. [...] The company has been testing Spark with a limited number of users and plans to make it available next week to those who pay for AI Ultra, a new subscription tier that costs $100 a month. A different top-level takeaway [than the NYT’s](https://daringfireball.net/linked/2026/05/20/nyt-google-io), which in turn was different from [Bloomberg’s](https://www.bloomberg.com/news/articles/2026-05-19/google-revamps-youtube-docs-with-artificial-intelligence-tools). Ben Thompson, [in a subscriber-only update at Stratechery](https://stratechery.com/2026/google-i-o-world-models-i-o-spaghetti/), sums it up: Indeed, if you wanted a positive spin on Google’s plethora of announcements, it’s that the company is clearly fully committed to putting AI into anything and everything; if you want to put a negative spin, well, it’s the exact same thing. One of the enduring critiques of Google is that the company is unfocused and unmanageable, which, to the extent this keynote was a manifestation of the company it represents, the shoe fits. I personally find Google I/O days very hard to follow. My brain doesn’t jibe with the sprawling nature of the company. This year this was particularly so.