# Wimbledon adds IBM AI fan experiences for matches > Source: > Published: 2026-06-29 10:00:00+00:00 Editorial analysis: For practitioners, Wimbledon's deployment illustrates how legacy events can integrate conversational AI, knowledge graphs, and automation to deliver live, contextual fan experiences at scale. Reported facts: The All England Lawn Tennis Club and IBM announced watsonx AI-powered capabilities on the Wimbledon app and wimbledon.com, including a new **Key Moments** tool and an enhanced **Match Chat** assistant, per PR Newswire. PR Newswire says `Match Chat` is built on `watsonx Orchestrate` and that Key Moments expands the existing live "Likelihood to Win" probability model to explain plays that shift momentum. PortalERP reports the modernization used `IBM Bob` to extract a tournament archive of **15,000** assets, completing extraction in **47 minutes**, and that a single engineer completed mapping in four weeks under the new workflow.