# Will Ferrell shows off what he’s got in new SKIMS ad > Source: > Published: 2026-06-30 12:40:05+00:00 **Getting your** [Trinity Audio](//trinityaudio.ai)player ready...Will Ferrell got down to his skivvies for a new SKIMS ad, in which the funnyman bares not all, but aplenty. The six-time Emmy winner, 58, showed off what he’s got in new ads for the [Kim Kardashian](https://www.mercurynews.com/2026/05/06/kim-kardashian-lawyer-update-bar-exam/)-founded shapewear company, though Ferrell was in character as Lonnie the Hawk, the protagonist of his new Netflix series, “The Hawk.” RELATED: [‘Elf’ actor Faizon Love arrested in Florida](https://www.mercurynews.com/2026/06/18/elf-actor-faizon-love-arrested-florida/) “@LonnieTheHawk knows he’s still got it,” read the caption of snaps in which a blonde Ferrell sports SKIMS’ baby blue take on tighty whities. In the snaps, Ferrell also wears a ribbed tank, tube socks, a visor emblazoned with “HAWK,” and a puka shell necklace. Some feature him squirting a bottle of a blue sport drink, while others see him channeling a [clothed version of Burt Reynolds’ 1972 bearskin rug photo](https://www.gq.com/story/burt-reynolds-regrets-bearskin-rug-picture). “Is this full frontal? If [so, I’m into it @skims](https://www.instagram.com/p/DaLPveWFVeE/?hl=en&img_index=1),” the verified Instagram account for Lonnie. In another “SKIMS feat. Lonnie” ad, a shirtless Ferrell — still wearing the rest of the ensemble — shows off his comically pale torso while swinging a golf club and using SKIMS-branded gear. “The Hawk,” out July 16, stars Ferrell as a former golf star eyeing a comeback, against his son (Jimmy Tatro), an up-and-coming star in the sport. “If my game’s a little bit off and I just need to feel extra secure, I’ll [throw the thong on](https://www.youtube.com/watch?v=1dDmX3tNkwE),” an in-character Ferrell told Entertainment Tonight. “I’ll have a great round the next day if I thong it up, if I Sisqó it up.” The R&B singer, 47, is best known for 1999’s [“Thong Song.” ](https://www.youtube.com/watch?v=Oai1V7kaFBk) Other [famous faces who have lent their celebrity to viral SKIMS ads](https://wwd.com/fashion-news/fashion-scoops/gallery/skims-ads-photos-1236435123/kim-kardashian-skims-bikini-14_kk_snow_tide_dress-top-tanga_0329_v3_final-1/) include, but are not limited to, Kardashian herself, Sabrina Carpenter, [Usher, Cardi B, and Charli XCX](https://wwd.com/fashion-news/fashion-scoops/gallery/skims-ads-photos-1236435123/).