{"slug": "will-ferrell-shows-off-what-hes-got-in-new-skims-ad", "title": "Will Ferrell shows off what he’s got in new SKIMS ad", "summary": "Will Ferrell appears in a new SKIMS ad campaign in character as Lonnie the Hawk, the protagonist of his upcoming Netflix series 'The Hawk.' The ads feature Ferrell in SKIMS underwear and branded gear, promoting the shapewear company founded by Kim Kardashian.", "body_md": "**Getting your**\n\n[Trinity Audio](//trinityaudio.ai)player ready...Will Ferrell got down to his skivvies for a new SKIMS ad, in which the funnyman bares not all, but aplenty.\n\nThe six-time Emmy winner, 58, showed off what he’s got in new ads for the [Kim Kardashian](https://www.mercurynews.com/2026/05/06/kim-kardashian-lawyer-update-bar-exam/)-founded shapewear company, though Ferrell was in character as Lonnie the Hawk, the protagonist of his new Netflix series, “The Hawk.”\n\nRELATED: [‘Elf’ actor Faizon Love arrested in Florida](https://www.mercurynews.com/2026/06/18/elf-actor-faizon-love-arrested-florida/)\n\n“@LonnieTheHawk knows he’s still got it,” read the caption of snaps in which a blonde Ferrell sports SKIMS’ baby blue take on tighty whities.\n\nIn the snaps, Ferrell also wears a ribbed tank, tube socks, a visor emblazoned with “HAWK,” and a puka shell necklace.\n\nSome feature him squirting a bottle of a blue sport drink, while others see him channeling a [clothed version of Burt Reynolds’ 1972 bearskin rug photo](https://www.gq.com/story/burt-reynolds-regrets-bearskin-rug-picture).\n\n“Is this full frontal? If [so, I’m into it @skims](https://www.instagram.com/p/DaLPveWFVeE/?hl=en&img_index=1),” the verified Instagram account for Lonnie.\n\nIn another “SKIMS feat. Lonnie” ad, a shirtless Ferrell — still wearing the rest of the ensemble — shows off his comically pale torso while swinging a golf club and using SKIMS-branded gear.\n\n“The Hawk,” out July 16, stars Ferrell as a former golf star eyeing a comeback, against his son (Jimmy Tatro), an up-and-coming star in the sport.\n\n“If my game’s a little bit off and I just need to feel extra secure, I’ll [throw the thong on](https://www.youtube.com/watch?v=1dDmX3tNkwE),” an in-character Ferrell told Entertainment Tonight. “I’ll have a great round the next day if I thong it up, if I Sisqó it up.”\n\nThe R&B singer, 47, is best known for 1999’s [“Thong Song.” ](https://www.youtube.com/watch?v=Oai1V7kaFBk)\n\nOther [famous faces who have lent their celebrity to viral SKIMS ads](https://wwd.com/fashion-news/fashion-scoops/gallery/skims-ads-photos-1236435123/kim-kardashian-skims-bikini-14_kk_snow_tide_dress-top-tanga_0329_v3_final-1/) include, but are not limited to, Kardashian herself, Sabrina Carpenter, [Usher, Cardi B, and Charli XCX](https://wwd.com/fashion-news/fashion-scoops/gallery/skims-ads-photos-1236435123/).", "url": "https://wpnews.pro/news/will-ferrell-shows-off-what-hes-got-in-new-skims-ad", "canonical_source": "https://www.mercurynews.com/2026/06/30/will-ferrell-new-skims-ad-netflix-the-hawk/", "published_at": "2026-06-30 12:40:05+00:00", "updated_at": "2026-06-30 12:51:57.003950+00:00", "lang": "en", "topics": ["ai-products"], "entities": ["Will Ferrell", "SKIMS", "Kim Kardashian", "Netflix", "The Hawk", "Lonnie the Hawk", "Jimmy Tatro", "Entertainment Tonight"], "alternates": {"html": "https://wpnews.pro/news/will-ferrell-shows-off-what-hes-got-in-new-skims-ad", "markdown": "https://wpnews.pro/news/will-ferrell-shows-off-what-hes-got-in-new-skims-ad.md", "text": "https://wpnews.pro/news/will-ferrell-shows-off-what-hes-got-in-new-skims-ad.txt", "jsonld": "https://wpnews.pro/news/will-ferrell-shows-off-what-hes-got-in-new-skims-ad.jsonld"}}