Why the game industry is moving past the ‘AI or no AI’ debate

Game makers are moving past the 'AI or no AI' debate, becoming more selective in their use of generative AI by prioritizing back-end tools over front-facing applications, according to GamesBeat. Despite controversies over AI use in games like Clair Obscur: Expedition 33 and Crimson Desert, these titles have sold well and developers continue to invest in AI tools.

Become a member of GB MAX to gain exclusive access to the industry and to the most influential global B2B leadership community in the business of gaming, entertainment, and tech. Join now https://go.gamesbeat.com/gb-max/ and also get a VIP ticket to GamesBeat Next Nov 2-3, SF . As artificial intelligence becomes more prevalent in game development, game makers’ attitudes towards AI are shifting towards nuance. Over the past year, prominent games like Clair Obscur: Expedition 33 and Crimson Desert have been embroiled in controversies over their creators’ use of generative AI. Yet despite this pushback, these games have sold well, and game makers continue to invest in AI tools. Instead of rejecting AI due to the potential backlash, game makers are growing more selective with the way they use the technology, prioritizing back-end tools over front-facing generative AI.