# Why The C-Suite Is Funding An AI Transformation It Can't Define

> Source: <https://www.machinebrief.com/news/why-the-c-suite-is-funding-an-ai-transformation-it-cant-defi-8ne0>
> Published: 2026-07-22 12:15:00+00:00

# Why The C-Suite Is Funding An AI Transformation It Can't Define

By Sreedhar Peddineni, Forbes Councils MemberSource:

[Forbes Innovation](https://www.forbes.com/innovation/)Are you funding an AI transformation you have defined, or are you funding it because everyone else is?

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