# Why In A World Of AI, Customer Obsession Is No Longer Optional

> Source: <https://www.machinebrief.com/news/why-in-a-world-of-ai-customer-obsession-is-no-longer-optiona-bftn>
> Published: 2026-08-12 14:00:00+00:00

# Why In A World Of AI, Customer Obsession Is No Longer Optional

By AJ Bubb, Forbes Councils MemberSource:

[Forbes Innovation](https://www.forbes.com/innovation/)The shift from anecdote to signal is what enables true customer obsession.

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