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Why In A World Of AI, Customer Obsession Is No Longer Optional

Forbes Councils member AJ Bubb argues that in the age of AI, customer obsession is no longer optional, as the shift from anecdote to signal enables true customer-centricity. The article emphasizes that companies must leverage AI to analyze customer data and prioritize customer needs to remain competitive.

read1 min views16 publishedAug 12, 2026
Why In A World Of AI, Customer Obsession Is No Longer Optional
Image: Machinebrief (auto-discovered)

By AJ Bubb, Forbes Councils MemberSource:

Forbes InnovationThe shift from anecdote to signal is what enables true customer obsession.

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source & further reading
machinebrief.com — original article Anthropic reconfigures its cool kids security program OpenAI drops another batch of mathematical breakthroughs Anthropic folds Project Glasswing into an expanded three-tier Cyber Verification Program
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