# Why Forthright Securities is Anchoring Its Next-Gen AI Hub in the Heart of Hong Kong > Source: > Published: 2026-07-13 06:05:07+00:00 # Why Forthright Securities is Anchoring Its Next-Gen AI Hub in the Heart of Hong Kong - Forthright Securities unveils the city’s largest* offline investment experience hub and a dedicated AI investment terminal, as brokerages evolve towards hybrid AI-and-advisory wealth services **[The content of this article has been produced by our advertising partner.]** As Hong Kong’s financial landscape matures and the line between virtual platforms and traditional wealth management blurs, digital-native brokerages opening physical branches has, almost paradoxically, become a mainstream strategic imperative. The latest firm to take this step is Forthright Securities, a subsidiary of JF SmartInvest Holdings Ltd (9636.HK). On 10 July, it is set to open what will be Hong Kong’s largest offline investment experience hub to date at Golden Centre in Sheung Wan while debuting its Forthright AI Investment Terminal. **The Catalyst: Tangible Market Growth and Evolving Expectations** This is a calculated expansion, and the numbers behind it explain why. According to the Securities and Futures Commission, Hong Kong delivered a standout year as a leading global wealth hub in 2025, with total assets under management (AUM) surged 20 per cent year-on-year to a record HK$42.2 trillion (US$5.4 trillion), while the private wealth management sector climbed 24 per cent to HK$12.9 trillion. With wealth in the city reaching record highs, individual investors are expecting a lot more than standard mobile trading apps. A few years ago, the ultimate luxury in retail investing was seamless access to trade execution. Today, managing capital on this scale requires a sophisticated mix of high-performance analytics, real-time market intelligence, and seasoned professional guidance. **Inside Hong Kong's Largest Offline Investment Hub ** **Pioneering a New Category: Forthright AI Investment Terminal** The design reflects a broader point: AI analysis is most useful when paired with human judgement. In the centre, a client can run a portfolio diagnostic on the terminal, then sit down with a licensed advisor to turn the findings into an actionable wealth strategy — meeting the needs of investors who lean on data but still want professional nuance and accountability before making major decisions. **The Future of " Next-Gen Smart Brokerage"** Ultimately, the physical expansion of digital brokerages in Hong Kong is a sign of the fintech sector maturing. High-net-worth capital tends to favour institutions that project undeniable stability and offer comprehensive strategic support. When paired with powerful new technologies, the combination of digital evolution and high-touch advisory may become the new standard for market leadership. *"Largest" Flagship Experience Hub store claim is based on publicly available information of single-site floor areas of licensed Hong Kong brokerages as of the date of this advertisement. Comparison scope is limited to brokerages with publicly disclosed store areas. Risk Warning: Investment involves risks. Prices of securities and virtual assets may go up or down. Past performance is not indicative of future returns. The information contained herein is for reference only and does not constitute any investment advice, offer, or solicitation, etc. Certain advanced services are only available to professional investors as defined under the Securities and Futures Ordinance. The AI Investment Terminal is a market reference tool and does not guarantee profitability. All AI-generated analyses are for reference only. No AI analysis, strategy signal, stock diagnostic, or market alert provided by the Terminal constitutes investment advice. Historical strategy performance does not guarantee future returns. All final investment decisions are solely the responsibility of the investor.