# Why everyone from OpenAI to SpaceX is building their own chips (and turning up the heat on Nvidia) > Source: > Published: 2026-06-26 17:43:22+00:00 Nvidia has dominated the AI chip market for years, but the era of total dependence might be ending. OpenAI just shared its plans to spice things up with [Jalapeño, its custom inference chip built with Broadcom](https://techcrunch.com/2026/06/24/openai-unveils-its-first-custom-chip-built-by-broadcom/), joining Google, Apple, and SpaceX in a growing list of companies building their way out of single-supplier risk. The goal is less of a clean break and more of a hedge. Custom silicon means more control, hardware tuned to specific needs, and the kind of performance gains Apple unlocked when it ditched Intel. On this episode of TechCrunch’s[ Equity](https://techcrunch.com/podcasts/equity/) podcast, hosts Kirsten Korosec, Anthony Ha, and Sean O’Kane dig into what the custom chip trend means for the industry and a few deals of the week worth watching. Subscribe to Equity on [YouTube](https://www.youtube.com/@TechCrunch),[ Apple Podcasts](https://itunes.apple.com/us/podcast/id1215439780),[ Overcast](https://overcast.fm/itunes1215439780/equity),[ Spotify](https://open.spotify.com/show/5IEYLip3eDppcOmy5DmphC?si=rZDFHv2sQUul_g94iCRgpQ) and all the casts. You also can follow Equity on[ X](https://twitter.com/EquityPod) and[ Threads](https://www.threads.net/@equitypod), at @EquityPod.