{"slug": "why-everyone-from-openai-to-spacex-is-building-their-own-chips-and-turning-up-on", "title": "Why everyone from OpenAI to SpaceX is building their own chips (and turning up the heat on Nvidia)", "summary": "OpenAI, Google, Apple, and SpaceX are developing custom AI chips to reduce reliance on Nvidia, aiming for better performance and supply chain control. OpenAI's Jalapeño chip, built with Broadcom, exemplifies this trend as companies seek to hedge against single-supplier risk.", "body_md": "Nvidia has dominated the AI chip market for years, but the era of total dependence might be ending.\n\nOpenAI just shared its plans to spice things up with [Jalapeño, its custom inference chip built with Broadcom](https://techcrunch.com/2026/06/24/openai-unveils-its-first-custom-chip-built-by-broadcom/), joining Google, Apple, and SpaceX in a growing list of companies building their way out of single-supplier risk. The goal is less of a clean break and more of a hedge. Custom silicon means more control, hardware tuned to specific needs, and the kind of performance gains Apple unlocked when it ditched Intel.\n\nOn this episode of TechCrunch’s[ Equity](https://techcrunch.com/podcasts/equity/) podcast, hosts Kirsten Korosec, Anthony Ha, and Sean O’Kane dig into what the custom chip trend means for the industry and a few deals of the week worth watching.\n\nSubscribe to Equity on [YouTube](https://www.youtube.com/@TechCrunch),[ Apple Podcasts](https://itunes.apple.com/us/podcast/id1215439780),[ Overcast](https://overcast.fm/itunes1215439780/equity),[ Spotify](https://open.spotify.com/show/5IEYLip3eDppcOmy5DmphC?si=rZDFHv2sQUul_g94iCRgpQ) and all the casts. You also can follow Equity on[ X](https://twitter.com/EquityPod) and[ Threads](https://www.threads.net/@equitypod), at @EquityPod.", "url": "https://wpnews.pro/news/why-everyone-from-openai-to-spacex-is-building-their-own-chips-and-turning-up-on", "canonical_source": "https://techcrunch.com/video/why-everyone-from-openai-to-spacex-is-building-their-own-chips-and-turning-up-the-heat-on-nvidia/", "published_at": "2026-06-26 17:43:22+00:00", "updated_at": "2026-06-26 17:45:54.344929+00:00", "lang": "en", "topics": ["ai-chips", "ai-infrastructure", "ai-research"], "entities": ["OpenAI", "Broadcom", "Google", "Apple", "SpaceX", "Nvidia", "Jalapeño", "TechCrunch"], "alternates": {"html": "https://wpnews.pro/news/why-everyone-from-openai-to-spacex-is-building-their-own-chips-and-turning-up-on", "markdown": "https://wpnews.pro/news/why-everyone-from-openai-to-spacex-is-building-their-own-chips-and-turning-up-on.md", "text": "https://wpnews.pro/news/why-everyone-from-openai-to-spacex-is-building-their-own-chips-and-turning-up-on.txt", "jsonld": "https://wpnews.pro/news/why-everyone-from-openai-to-spacex-is-building-their-own-chips-and-turning-up-on.jsonld"}}