Why AI Search Is The New Brand Trust Challenge AI search engines are becoming a new brand trust challenge, as companies must ensure their value statements are clear, specific, and consistent to be represented correctly by AI systems, according to a Forbes Innovation article by contributor Gary Drenik. Why AI Search Is The New Brand Trust Challenge By Gary Drenik, ContributorSource: Forbes Innovation https://www.forbes.com/innovation/ To help AI systems represent a company correctly, its value statement and stance must be clear, specific, and consistent. Get AI news in your inbox Daily digest of what matters in AI.