# Why AI ROI Still Stumps Leaders — And How Context Closes The Gap: A Q&A With Atlassian’s People & AI Leader

> Source: <https://www.machinebrief.com/news/why-ai-roi-still-stumps-leaders-and-how-context-closes-the-g-sssc>
> Published: 2026-09-02 15:05:50+00:00

# Why AI ROI Still Stumps Leaders — And How Context Closes The Gap: A Q&A With Atlassian’s People & AI Leader

By Atlassian Contributor, Brand ContributorSource:

[Forbes Innovation](https://www.forbes.com/innovation/)Avani Prabhakar, chief people and AI enablement officer at Atlassian, shares why leaders still struggle to capture AI's ROI and how companies can start driving impact.

Get AI news in your inbox

Daily digest of what matters in AI.