Why AI ROI Still Stumps Leaders — And How Context Closes The Gap: A Q&A With Atlassian’s People & AI Leader

Avani Prabhakar, chief people and AI enablement officer at Atlassian, said leaders still struggle to capture AI's return on investment because they lack context, and companies can close that gap by focusing on specific business problems. In a Q&A with Forbes, Prabhakar explained that measuring AI ROI requires tying initiatives to clear outcomes and embedding AI into workflows with the right data and change management.