# Why AI Products Feel Impossible To Measure And What To Do About It

> Source: <https://www.machinebrief.com/news/why-ai-products-feel-impossible-to-measure-and-what-to-do-ab-1q32>
> Published: 2026-07-24 11:00:00+00:00

# Why AI Products Feel Impossible To Measure And What To Do About It

By Udit Mehrotra, Forbes Councils MemberSource:

[Forbes Innovation](https://www.forbes.com/innovation/)Teams are shipping AI features without a clear framework for knowing whether they're working.

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