# We turned Claude Code's spinner into a live newsfeed and an open ad market > Source: > Published: 2026-06-12 10:07:43+00:00 Every Claude Code user knows the moment. You fire off a prompt, the agent starts thinking, and the interface begins its tiny ritual: Simmering... , Discombobulating... , some other whimsical gerund, then another few seconds of waiting while a real chunk of your day quietly disappears into the spinner. That line is usually treated as decoration. We think it is distribution. Multiply that little pause across every developer running AI agents all day, and the "thinking..." state becomes one of t...