"Instead of bringing in outside expertise one case at a time, firms can build that capability within their own teams and make it stronger with every case."
VoirPro, a litigation intelligence company based in Raleigh, North Carolina, has launched the latest version of Voirtex, its AI-augmented platform for trial teams, following a $500,000 seed investment secured in April. The round marked the company's first outside capital after two years of profitable operation, and the funding has gone toward continued development of a platform built to change how law firms handle jury intelligence.
Keeping the knowledge in-house #
Traditional jury consulting runs case by case: a firm brings in outside expertise for a single trial, and once that case closes, much of what was learned leaves with the consultant. Voirtex is built to work differently. The platform supports litigation teams across the full trial process, from pre-trial strategy and jury pool analysis through live voir dire, juror scoring and evaluation, and verdict modeling, and it keeps the data and insights generated along the way inside the firm rather than with an outside party.
That retention is the core of the shift VoirPro is betting on. Firms that license Voirtex can use it across their entire caseload rather than commissioning a new consulting engagement for each matter, and the record a team builds on one case carries forward into the next. Information and analysis from each matter stays within the platform, giving firms something they can build on instead of something they repurchase every time a new trial comes up.
"Trial lawyers build judgment over years of experience, and every case adds to that," said Daniel F. Church, VoirPro's Chief Legal Officer and a named partner at Morrow Willnauer Church LLP. "Historically, much of that analysis stayed with the outside consultant once the case closed. Voirtex captures and keeps it inside the firm, building on it with every matter so attorneys carry that intelligence into the next trial themselves."
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Changing the economics of trial prep #
Bringing that capability in-house does more than change where the data lives. VoirPro frames it as a shift in the economics of litigation support: a function that was traditionally an outside expense for firms becomes something they can build and own themselves, turning a recurring cost into an internal capability instead.
The platform incorporates VoirPro FINDS, the company's proprietary framework for juror behavioral segmentation, giving trial teams a sharper read on how jurors are likely to lean based on demographic and behavioral factors appended to the jury pool. Litigation teams use it to organize case information, analyze jury pools, develop targeted voir dire questions, evaluate prospective jurors as they are questioned, coordinate challenges, and track insights as a trial unfolds.
Bryce Gartner, VoirPro's founder and chief executive officer, said the seed round let the company move faster on work it had already been doing in live courtrooms for two years. "We've spent the past two years building Voirtex in the courtroom, refining it through live cases and seeing firsthand where better intelligence can give trial teams an advantage," Gartner said. "This funding gave us the opportunity to accelerate that work, using AI to strengthen the analysis behind Voirtex and give trial teams more powerful intelligence throughout the litigation process."
VoirPro was founded in North Carolina in May 2024 by a team of analytics professionals and trial attorneys who wanted to bring a more structured, quantitative approach to litigation strategy. The company has since refined its approach through live trials across railroad, transportation, professional liability and complex civil litigation, and is now working to bring Voirtex to more defense trial boutiques, plaintiff trial firms and insurers. More information is available at www.voirpro.com.
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