Viant launches publisher tool, Google and TTD drop TAG

Viant launched a new product that allows publishers to bypass supply-side platforms for direct ad sales. Google and The Trade Desk declined to renew their Trustworthy Accountability Group accreditations, impacting third-party ad verification standards. OpenAI is reportedly considering lowering token costs, which could reduce AI-powered advertising expenses.

Products & Toolsadvertising techpublishersai costs Viant launches publisher tool, Google and TTD drop TAG | 4.2 Viant launched a new product for publishers that cuts out SSPs. Google and TTD won't renew their TAG accreditations, and OpenAI may lower the cost of tokens. Together these moves affect publisher monetization, third-party ad verification, and AI token pricing. Scoring Rationale Notable adtech and platform changes that matter to publishers and verification, with secondary relevance to AI practitioners via token pricing. Practice with real Ad Tech data 90 SQL & Python problems · 15 industry datasets Used by DS/ML engineers at top companies Active Search Campaigns by BudgetEasy /problems/sql/active-search-campaigns-by-budget High CPC Clicks & Poor Landing PagesMedium /problems/sql/high-cpc-clicks-poor-landing-page Campaign ROAS by Attribution ModelHard /problems/sql/campaign-roas-by-attribution-model 250 free problems · No credit card See all Ad Tech problems /problems/datasets/adtech