# Viant launches publisher tool, Google and TTD drop TAG > Source: > Published: 2026-06-12 04:59:22.426939+00:00 Products & Toolsadvertising techpublishersai costs # Viant launches publisher tool, Google and TTD drop TAG | 4.2 **Viant** launched a new product for publishers that cuts out SSPs. **Google** and **TTD** won't renew their TAG accreditations, and **OpenAI** may lower the cost of tokens. Together these moves affect publisher monetization, third-party ad verification, and AI token pricing. ## Scoring Rationale Notable adtech and platform changes that matter to publishers and verification, with secondary relevance to AI practitioners via token pricing. Practice with real Ad Tech data 90 SQL & Python problems · 15 industry datasets Used by DS/ML engineers at top companies [Active Search Campaigns by BudgetEasy](/problems/sql/active-search-campaigns-by-budget) [High CPC Clicks & Poor Landing PagesMedium](/problems/sql/high-cpc-clicks-poor-landing-page) [Campaign ROAS by Attribution ModelHard](/problems/sql/campaign-roas-by-attribution-model) 250 free problems · No credit card [See all Ad Tech problems](/problems/datasets/adtech)