USA Today

On August 6, 2026, USA Today Co., the largest newspaper chain in America, announced a partnership with AI data analytics company Palantir to analyze and monetize user behavior, as revealed by CEO and chairman Mike Reed during the company's Q2 earnings call. The partnership comes as search traffic falls, according to a Nieman Lab report.

Partnership with Palantir 6 Aug 2026 : Removed redlinked Main template. | ← Older revision | Revision as of 17:36, 22 August 2026 | || | Line 20: | Line 20: | || ===Partnership with Palantir ''6 Aug 2026'' === | ===Partnership with Palantir ''6 Aug 2026'' === | || On August 6th, 2026, in the company's Q2 earnings call, CEO and chairman Mike Reed announced that the company had begun a partnership with the AI data analytics company Palantir to facilitate the analysis and monetization of user behavior.<ref name="nlab-tday-palantir" {{Cite web |author=Hanaa Tameez |title=America’s largest newspaper chain, USA Today Co., partners with Palantir to analyze audience data as search traffic falls |url=https://www.niemanlab.org/2026/08/americas-largest-newspaper-chain-usa-today-co-partners-with-palantir-to-analyze-audience-data/ |website=Nieman Lab |date=6 August 2026 |access-date=22 Aug 2026 |url-status=live |archive-url=https://web.archive.org/web/20260822164837/https://www.niemanlab.org/2026/08/americas-largest-newspaper-chain-usa-today-co-partners-with-palantir-to-analyze-audience-data/ |archive-date=22 Aug 2026}}</ref He said: | On August 6th, 2026, in the company's Q2 earnings call, CEO and chairman Mike Reed announced that the company had begun a partnership with the AI data analytics company Palantir to facilitate the analysis and monetization of user behavior.<ref name="nlab-tday-palantir" {{Cite web |author=Hanaa Tameez |title=America’s largest newspaper chain, USA Today Co., partners with Palantir to analyze audience data as search traffic falls |url=https://www.niemanlab.org/2026/08/americas-largest-newspaper-chain-usa-today-co-partners-with-palantir-to-analyze-audience-data/ |website=Nieman Lab |date=6 August 2026 |access-date=22 Aug 2026 |url-status=live |archive-url=https://web.archive.org/web/20260822164837/https://www.niemanlab.org/2026/08/americas-largest-newspaper-chain-usa-today-co-partners-with-palantir-to-analyze-audience-data/ |archive-date=22 Aug 2026}}</ref He said: | ||