{"slug": "unity-records-best-quarter-in-history-following-continued-success-of-vector-ai", "title": "Unity records \"best quarter in history\" following continued success of Vector AI", "summary": "Unity reported its 'best quarter in history as a public company' with Q2 revenue of $546 million, up 24% year-on-year, driven by a 35% increase in Grow Solutions revenue to $389 million, attributed to the success of Unity Vector AI. The company's net loss narrowed to $23 million from $107 million in the same period last year. Unity CEO Matt Bromberg credited the growth to Vector AI and the upcoming Unity 7 launch in Q1 2027.", "body_md": "# Unity records \"best quarter in history\" following continued success of Vector AI\n\nAI-driven advertising and user acquisition platform boosted Grow Solutions revenue by 35% to $389 million during Q2\n\nUnity CEO Matt Bromberg described the company's latest financial results as the \"best quarter in its history as a public company.\"\n\nBromberg credited the growth in overall and Grow Solutions revenue to the ongoing success of Unity Vector AI and the product roadmap, [ following the announcement of Unity 7,](https://www.gamesindustry.biz/unity-7-to-launch-in-q1-2027-new-engine-is-a-direct-continuation-of-unity-6) which is set to launch in Q1 2027.\n\n**The numbers**\n\n**Revenue:**$546 million, up 24% year-on-year** Create Solutions revenue:**$158 million, up 2% year-on-year** Grow Solutions revenue:**$389 million, up 35% year-on-year** Net loss:**$23 million (with a margin of 4%) year-on-year\n\n**The highlight**\n\nUnity reported growth across all segments in the second quarter, including a 38% increase in its strategic revenue segment to $486 million.\n\nNet loss was $23 million with a 4% margin, compared to $107 million and a 24% margin in the same period last year.\n\nUnity attributed the 2% growth in Create Solutions revenue to higher subscription revenue, which was partially offset by declines in cloud and hosting services following its previous [ portfolio reset](https://www.gamesindustry.biz/unity-restructuring-increases-losses-to-291m-in-q1-2024).\n\nGrow Solutions revenue showed the strongest performance, increasing 35% to $389 million compared to the same period last year.\n\nThis growth was driven by the Unity Ads Network, supported by AI-driven advertising and user acquisition platform Vector, and was partially offset by declines in IronSource which [ was discontinued earlier this year](https://www.gamesindustry.biz/unity-sees-growth-in-engine-revenue-shuts-down-ironsource-ad-network-in-favour-of-vector-ai-user-acquisition-platform).\n\nIn May, [ Unity launched a suite of AI tools for Unity 6](https://www.gamesindustry.biz/unity-launches-suite-of-ai-tools-to-help-creators-accelerate-game-development) and later versions. The core feature, Agentic Assistant, operates within game projects to help developers better understand and utilize Unity's tools.\n\nThese tools will be compatible with Unity 7, which will enter beta testing in December and is scheduled for full release in Q1 2027.\n\nDescribed as a \"direct continuation\" of Unity 6, new features will be \"shipped and product-verified\" within the current engine.", "url": "https://wpnews.pro/news/unity-records-best-quarter-in-history-following-continued-success-of-vector-ai", "canonical_source": "https://www.gamesindustry.biz/unity-records-best-quarter-in-history-following-continued-success-of-vector-ai", "published_at": "2026-08-07 08:02:24+00:00", "updated_at": "2026-08-09 13:26:28.798318+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products", "ai-tools"], "entities": ["Unity", "Matt Bromberg", "Vector AI", "Unity Ads Network", "IronSource", "Unity 6", "Unity 7"], "alternates": {"html": "https://wpnews.pro/news/unity-records-best-quarter-in-history-following-continued-success-of-vector-ai", "markdown": "https://wpnews.pro/news/unity-records-best-quarter-in-history-following-continued-success-of-vector-ai.md", "text": "https://wpnews.pro/news/unity-records-best-quarter-in-history-following-continued-success-of-vector-ai.txt", "jsonld": "https://wpnews.pro/news/unity-records-best-quarter-in-history-following-continued-success-of-vector-ai.jsonld"}}