{"slug": "ultragreen-ai-to-tailor-response-to-us-rivals-pricing-and-distribution", "title": "UltraGreen.ai to tailor response to US rivals’ pricing and distribution", "summary": "UltraGreen.ai CEO Ravinder Sajwan said on Monday (Aug 24) that the company will tailor its commercial response to new US competitors based on their pricing, distribution and customer proposition, while noting it is 'premature to speculate' on their market impact. The company, which produces indocyanine green (ICG) products for fluorescence-guided surgery, faces competition from Zydus Lifesciences and Provepharm after their US FDA approvals, with the Americas accounting for 75% (US$65.4 million) of its 2026 first half-year revenue of US$87.2 million. Sajwan expressed confidence in the company's long-term strategy, citing its platform approach combining dye, imaging and software, and its PerfusionWorks AI technology awaiting European certification and US FDA clearance.", "body_md": "# UltraGreen.ai to tailor response to US rivals’ pricing and distribution\n\nIts CEO remains confident in its long-term strategy, competitive position and prospects\n\n[SINGAPORE] UltraGreen.ai will calibrate its commercial response to new US competitors based on their pricing, distribution approach and customer proposition, said its CEO Ravinder Sajwan on Monday (Aug 24).\n\nHowever, the company – which produces indocyanine green (ICG) products used for fluorescence-guided surgery – said that it is “premature to speculate” on the competitors’ potential market impact or the specific actions it may take in response.\n\n“Competition is not new to us,” said Sajwan in a bourse filing, noting that the company is aware that recent regulatory approvals obtained by new entrants in the US ICG market have generated concerns among shareholders.\n\nOn Aug 19, *The Business Times* reported that [UltraGreen.ai will soon face competition in the US market](https://www.businesstimes.com.sg/companies-markets/ultragreen-ai-faces-new-competition-us-market-possible-pricing-pressure), after the approval of competitor Zydus Lifesciences and Provepharm.\n\nThis may negatively affect the company, as the Americas accounted for 75 per cent, or US$65.4 million, of its 2026 first half-year revenue of US$87.2 million.\n\nOn Aug 21, it shares closed at US$0.635, down 49.6 per cent for the week. On the same day, DBS Group Research halved its target price for UltraGreen.ai to US$0.80, downgrading its “buy” call to “hold”.\n\nOn the back of increasing shareholder pressure, Sajwan said: “(The US) Food and Drug Administration (FDA) approval is an important regulatory milestone, but does not, in itself, indicate commercial launch, customer adoption or market penetration.”\n\nMoreover, he noted that the company’s strategy is to extend beyond producing ICG.\n\nIts platform approach combining dye, imaging and software is a key enabler for UltraGreen.ai to go beyond that, he said.\n\nPerfusionWorks – UltraGreen.ai’s next evolution of fluorescence-guided surgery which uses artificial intelligence – has completed its European Medical Device Regulation conformity assessment and is awaiting formal certification, said Sajwan.\n\nThe next step is for the firm to pursue its US FDA clearance, so that it can further expand on the potential applications and addressable market for the new technology, he added.\n\nBeyond technology, Sajwan added that the company will continue to expand geographically. Currently, it has a regulatory footprint in more than 43 countries throughout Europe, the Middle East and Asia.\n\n“We have established a leading position in Europe and continue to grow strongly across international markets, providing multiple avenues for growth beyond our established US business,” he added.\n\nHe said that he has been purchasing shares in the company, and intends to continue increasing his personal investment in it.\n\n“I remain confident in UltraGreen’s long-term strategy, competitive position and prospects,” he said.\n\nShares of UltraGreen.ai rose 13.4 per cent or US$0.085 to US$0.72 on Monday. Year to date, its share price has fallen 57.4 per cent.\n\nDecoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.\n\nCopyright SPH Media. All rights reserved.\n\n[TRENDING NOW](/pulse?ref=trending-now)\n\nWhen every phone becomes a satellite phone, what happens to Asia’s telcos?\n\nTemasek’s Azalea raises over US$1 billion despite ‘challenging’ environment for private equity\n\nNDR 2026: Every Singaporean child to get direct financial support from birth to age 17\n\nHow BYD disrupted Singapore’s car market – and why the strategy is turning on itself", "url": "https://wpnews.pro/news/ultragreen-ai-to-tailor-response-to-us-rivals-pricing-and-distribution", "canonical_source": "https://www.businesstimes.com.sg/companies-markets/ultragreen-ai-tailor-response-us-rivals-pricing-and-distribution", "published_at": "2026-08-24 11:50:55+00:00", "updated_at": "2026-08-24 12:14:23.614398+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products"], "entities": ["UltraGreen.ai", "Ravinder Sajwan", "Zydus Lifesciences", "Provepharm", "DBS Group Research", "Food and Drug Administration", "PerfusionWorks"], "alternates": {"html": "https://wpnews.pro/news/ultragreen-ai-to-tailor-response-to-us-rivals-pricing-and-distribution", "markdown": "https://wpnews.pro/news/ultragreen-ai-to-tailor-response-to-us-rivals-pricing-and-distribution.md", "text": "https://wpnews.pro/news/ultragreen-ai-to-tailor-response-to-us-rivals-pricing-and-distribution.txt", "jsonld": "https://wpnews.pro/news/ultragreen-ai-to-tailor-response-to-us-rivals-pricing-and-distribution.jsonld"}}