{"slug": "uk-competition-watchdog-forces-google-to-give-publishers-control-over-ai-search", "title": "UK competition watchdog forces Google to give publishers control over AI search", "summary": "The U.K. Competition and Markets Authority announced Wednesday it will require Google to give publishers more control over how their content appears in AI-generated search results. The conduct requirement, imposed under the U.K.’s digital market regime, follows Google’s plan to expand AI-generated responses to search queries, which publishers fear will reduce traffic to their sites.", "body_md": "LONDON — The U.K.’s Competition and Markets Authority will force Google to give publishers greater control over how their content is used in AI-generated search results, it announced on Wednesday.\n\nUnder the U.K.’s digital market regime, the CMA can impose “conduct requirements” on activities designated with “strategic market status.” Google search was designated with SMS status last year.\n\nThe latest [conduct requirement](https://www.gov.uk/find-digital-markets-measures/google-search-publisher-conduct-requirement) comes after Google said it plans to increasingly respond to search queries with AI-generated responses, raising fears among publishers of a drastic drop-off in traffic.", "url": "https://wpnews.pro/news/uk-competition-watchdog-forces-google-to-give-publishers-control-over-ai-search", "canonical_source": "https://www.politico.eu/article/uk-competition-watchdog-forces-google-to-give-publishers-control-over-ai-search/?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication", "published_at": "2026-06-03 06:39:35+00:00", "updated_at": "2026-06-03 07:28:51.775462+00:00", "lang": "en", "topics": ["ai-policy", "generative-ai", "ai-products", "ai-tools", "ai-safety"], "entities": ["Competition and Markets Authority", "Google"], "alternates": {"html": "https://wpnews.pro/news/uk-competition-watchdog-forces-google-to-give-publishers-control-over-ai-search", "markdown": "https://wpnews.pro/news/uk-competition-watchdog-forces-google-to-give-publishers-control-over-ai-search.md", "text": "https://wpnews.pro/news/uk-competition-watchdog-forces-google-to-give-publishers-control-over-ai-search.txt", "jsonld": "https://wpnews.pro/news/uk-competition-watchdog-forces-google-to-give-publishers-control-over-ai-search.jsonld"}}