— Why did my last post on X get 0 impressions? Is it a shadowban?
— It’s not necessarily a shadowban. First, X shows the post to a small group of followers, and if there are no reactions, it doesn’t push it any further.
— So it showed the post to 0 people, got 0 reactions, and didn’t show it to anyone else?
— Yes.
— But if there were 0 impressions, how could there be reactions?
— Maybe the stats just haven’t updated. Try posting this from another account.
— The stats haven’t updated in 2 days? Why would I post it from another account?
— You’re right. I got sidetracked. Going back to your original question. First, X shows the post to a small group...
source & further reading
orchidfiles.com — original article