{"slug": "twitch-confirms-amazon-is-training-its-ai-models-on-livestreams", "title": "Twitch confirms Amazon is training its AI models on livestreams", "summary": "Amazon is training its AI models on Twitch livestreams, Twitch confirmed on Wednesday, announcing an opt-out setting that defaults users into the training. Twitch's head of community, Mary Kish, acknowledged the expected backlash, and users responded with hundreds of anti-AI messages on the livestream chat and criticism on X. Twitch chief product officer Mike Minton said he did not know whether Amazon had already used Twitch content for training, and Amazon did not respond to a request for comment.", "body_md": "Amazon is training its AI models on [Twitch livestreams](https://www.businessinsider.com/twitch-ceo-dan-clancy-profitability-livestreaming-future-under-amazon-2025-3), and its users are not happy about it.\n\nTwitch, which Amazon owns, announced on Wednesday that users could opt out to prevent Amazon's AI models from training on their content. That announcement also served as official confirmation that the training was happening at all.\n\nOn a livestream explaining the changes, Mary Kish, Twitch's head of community, said she expected a user backlash.\n\n\"We don't expect you to be happy or excited about this,\" she said. \"I don't expect anyone to react to this favorably.\"\n\nShe was right.\n\nThe live chat function on the livestream was awash with hundreds of anti-AI messages. Several high-profile [Twitch streamers](https://www.businessinsider.com/the-story-of-video-game-streaming-site-twitch-2014-10) also took to X to criticize both Amazon's training of its AI models on Twitch content and the opt-out feature, which means users will be automatically opted in.\n\n\"EVERYONE make sure to turn this off and tell Twitch we don't want this crap!\" Twitch user Legundo wrote on X.\n\nTwitch chief product officer Mike Minton said he didn't know whether Amazon had already been using Twitch livestreams to train models.\n\n\"I don't know what Amazon in this case has done in terms of model training, and what they've used and not used,\" Minton said. \"I'm not responsible for Amazon's training efforts.\"\n\nKish and Minton framed the opt-out setting as a privacy feature unique to Twitch. \"Almost any publicly available content is being used for model training in one form or another, whether permitted or not,\" Minton said.\n\nAmazon did not respond to a request for comment on Wednesday.\n\nUsers can opt out of the AI training by going to their privacy settings on Twitch and adjusting the slider at the bottom of the page. Minton said on the livestream that Twitch uses AI to create captions, clips, and content classifications, but does not employ generative features.\n\nAmazon, which purchased Twitch in 2014, has been [rapidly scaling](https://www.businessinsider.com/amazon-agi-pivot-redesigns-ai-data-center-indiana-anthropic-2026-8) its AI infrastructure in recent months as it winds down its internal models to start competing in the [frontier model race](https://www.businessinsider.com/amazon-overhauls-ai-strategy-phasing-out-most-nova-models-2026-7) with the likes of OpenAI and Anthropic.", "url": "https://wpnews.pro/news/twitch-confirms-amazon-is-training-its-ai-models-on-livestreams", "canonical_source": "https://www.businessinsider.com/twitch-livestreams-amazon-ai-model-training-opt-out-feature-2026-8", "published_at": "2026-08-12 22:03:26+00:00", "updated_at": "2026-08-12 22:35:47.558991+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-policy", "ai-ethics"], "entities": ["Amazon", "Twitch", "Mary Kish", "Mike Minton", "Legundo", "OpenAI", "Anthropic"], "alternates": {"html": "https://wpnews.pro/news/twitch-confirms-amazon-is-training-its-ai-models-on-livestreams", "markdown": "https://wpnews.pro/news/twitch-confirms-amazon-is-training-its-ai-models-on-livestreams.md", "text": "https://wpnews.pro/news/twitch-confirms-amazon-is-training-its-ai-models-on-livestreams.txt", "jsonld": "https://wpnews.pro/news/twitch-confirms-amazon-is-training-its-ai-models-on-livestreams.jsonld"}}