{"slug": "trump-is-right-artificial-intelligence-is-a-bad-name-i-suggest-robo-doodad", "title": "Trump is right, 'Artificial Intelligence' is a bad name. I suggest 'Robo-Doodad.'", "summary": "President Donald Trump signed an executive order stating the federal government will refer to \"artificial intelligence\" as \"super intelligence,\" a rebrand announced at a press briefing following a lunch with AI leaders including Dario Amodei, Elon Musk, and Mark Zuckerberg. Trump said \"The word super is the best word of all, and it's the simplest.\" The order follows polling showing Americans dislike AI over job-loss, creativity, and data-center concerns, and the piece argues the rename fails because the problem is the word \"intelligence,\" proposing \"Robo Doodad\" instead.", "body_md": "Regardless of your politics, there's something about President Donald Trump we can all agree on: When the man wants to [come up with a nickname](https://www.businessinsider.com/why-donald-trump-gives-nicknames-to-his-political-enemies-2016-11) for someone or something … let him cook.\n\nUnfortunately, \"Super Intelligence,\" his new name for artificial intelligence, is a rare miss.\n\nI have a better idea.\n\nAfter a lunch with AI leaders, Trump held a press briefing with Dario Amodei, Elon Musk, Mark Zuckerberg, and others to announce an executive order stating that the federal government will now [refer to \"artificial intelligence\" as \"super intelligence\"](https://www.businessinsider.com/trump-rebrands-ai-to-super-intelligence-in-new-executive-order-2026-9).\n\n\"The word super is the best word of all, and it's the simplest,\" Trump explained.\n\nYou can imagine why Trump thinks the term \"AI\" has a bad rap. Polls consistently show that [Americans *hate* AI](https://www.businessinsider.com/ai-anxiety-sweeping-the-globe-cutting-across-party-lines-poll-2026-9). The reasons are obvious: People worry it will take jobs, replace human creativity, and no one wants to live near data centers.\n\nOh yeah, and there's the whole thing [about AI possibly killing us all](https://www.businessinsider.com/ai-researchers-warn-doom-keep-building-kill-humans-doomers-2026-9). And don't even get us started on the AI-generated [deli menus](https://www.businessinsider.com/menus-are-getting-ai-sloppified-and-the-images-are-terrifying-2026-8).\n\nTrump isn't the only person who thinks AI might need a more cuddly, friendly makeover. [Meta's Muse has a fuzzy wuzzy blobby](https://www.theverge.com/column/999999/optimizer-meta-muse-ai-cute) Labubu-esque lil' sweetiepie animated character to represent the AI agent. (Please note: you can change the character on Muse to whatever you want; I made mine a [picture of Mark Zuckerberg](https://www.businessinsider.com/meta-muse-review-access-to-emails-credit-cards-health-data-2026-9) so I don't ever forget who I'm giving my data to while I'm using it.)\n\nBut why is \"super intelligence\" the wrong choice to replace \"artificial intelligence?\" Because the problem isn't the word \"artificial\" — it's \"intelligence.\"\n\nIntelligence implies human thinking — and the idea that AI or SI is doing \"intelligence\" is, frankly, insulting to our (human) intelligence. Yes, we know it's artificial. That's fine. It being super isn't any better.\n\nWhich is why I propose a whole new term: Robo Doodad, or R.D. That hits two main points: it's robo, *and* it's a doodad. Robo Doodad isn't going to take your job. No one's going to try to marry their robo doodad chat. Building massive doodad centers sounds cool and fun.\n\nTrump's instincts here to rename AI are spot-on, but he's not going far enough. We should be accelerationists when it comes to the new name, rebuilding the term from first principles.\n\nWe must rename AI as Robo Doodad.", "url": "https://wpnews.pro/news/trump-is-right-artificial-intelligence-is-a-bad-name-i-suggest-robo-doodad", "canonical_source": "https://www.businessinsider.com/trump-ai-super-intelligence-rebrand-robo-doodad-2026-9", "published_at": "2026-10-01 09:09:01+00:00", "updated_at": "2026-10-01 09:15:56.437822+00:00", "lang": "en", "topics": ["ai-policy", "artificial-intelligence"], "entities": ["Donald Trump", "Dario Amodei", "Elon Musk", "Mark Zuckerberg", "Meta", "Muse", "Business Insider"], "also_reported_by": [], "alternates": {"html": "https://wpnews.pro/news/trump-is-right-artificial-intelligence-is-a-bad-name-i-suggest-robo-doodad", "markdown": "https://wpnews.pro/news/trump-is-right-artificial-intelligence-is-a-bad-name-i-suggest-robo-doodad.md", "text": "https://wpnews.pro/news/trump-is-right-artificial-intelligence-is-a-bad-name-i-suggest-robo-doodad.txt", "jsonld": "https://wpnews.pro/news/trump-is-right-artificial-intelligence-is-a-bad-name-i-suggest-robo-doodad.jsonld"}}