# TravelAI’s Sonder strategy: Urban stays, AI and a $100m target > Source: > Published: 2026-09-08 10:34:36+00:00 **Worldwide: In the latest episode of The Short Scoop, STRz editor Priya Khaira speaks to TravelAI co-founder and CEO John Lyotier about the company’s acquisition of the Sonder name, trademarks and domain portfolio, and what comes next for the well-known accommodation brand.** Lyotier explains why TravelAI was attracted to Sonder, how it will sit within the company’s wider network of travel brands, and the opportunity to create a curated platform for urban accommodation operated by professional property managers. The conversation also explores the criteria properties will need to meet to pass the “Sonder Bar”, how TravelAI plans to create consistency across independently operated inventory, and the challenge of rebuilding confidence in the brand following the difficulties faced by the former Sonder business. Finally, Lyotier discusses the role AI and personalisation could play in the booking journey, and why TravelAI is targeting $100 million in bookings through Sonder.com during its first year.