To Know What Your Customers Think, Just Ask Their A.I. Twins

Simile, a startup that creates AI-powered digital twins of customers for market research, has raised $25 million in Series A funding led by Sequoia Capital. The company's technology allows businesses to simulate consumer behavior by generating AI agents that mimic real customer preferences and decision-making patterns, offering a faster alternative to traditional surveys and focus groups.

Article URL: https://www.nytimes.com/2026/07/30/business/dealbook/simile-ai-agents-funding.html Comments URL: https://news.ycombinator.com/item?id=49109678 Points: 1 Comments: 1