{"slug": "tim-cook-hints-at-icloud-plus-tier-for-ai-power-users", "title": "Tim Cook hints at iCloud Plus tier for AI power users", "summary": "Apple CEO Tim Cook said during an earnings call on Thursday that the company plans to offer a paid iCloud Plus tier for users who want higher AI usage limits, as Apple Intelligence and the upcoming Siri AI launch this fall with iOS 27. Cook stated, 'We will have some kind of upgrade possibilities on iCloud Plus where people can buy up the stack.' Apple reported $30.74 billion in services revenue for the past quarter.", "body_md": "Apple may allow users to pay to increase their AI usage limits. During an earnings call on Thursday, Apple CEO Tim Cook said that he believes people will want to use Apple Intelligence and the upcoming Siri AI “a lot,” adding that “we will have some kind of upgrade possibilities on iCloud Plus where people can buy up the stack.”\n\n# Tim Cook hints at iCloud Plus tier for AI power users\n\n‘We will have some kind of upgrade possibilities on iCloud Plus where people can buy up the stack.’\n\n‘We will have some kind of upgrade possibilities on iCloud Plus where people can buy up the stack.’\n\nThis fall, Apple will broadly launch its [long-delayed Siri AI](/tech/964714/siri-ai-public-beta-preview-ios-27-hands-on) with iOS 27, which can do things like answer questions about what’s on your screen and take action across your apps. It also includes a new standalone Siri AI app that offers a ChatGPT-like interface.\n\nIn June, [Apple said that its AI features](https://www.macrumors.com/2026/06/09/icloud-subscribers-get-higher-apple-intelligence-usage-limits/?link_source=ta_first_comment&taid=6a28101657887c0001f3feb1&utm_campaign=trueanthem&utm_medium=social&utm_source=facebook), including image generation, have “daily usage limits because they rely on powerful server models.” It added that “increased access” is available across most of its iCloud Plus plans, but it seems that Apple may want to add tiers for people who plan on using its AI features heavily.\n\nApple [reported earning $30.74 billion](/tech/973430/apple-q3-2026-earnings) in revenue from its services business over the past few months, which includes subscriptions like iCloud Plus, Apple TV, and Apple One.\n\n**Follow topics and authors** from this story to see more like this in your personalized homepage feed and to receive email updates.", "url": "https://wpnews.pro/news/tim-cook-hints-at-icloud-plus-tier-for-ai-power-users", "canonical_source": "https://www.theverge.com/tech/973552/apple-ceo-tim-cook-icloud-plus-ai", "published_at": "2026-07-30 22:29:45+00:00", "updated_at": "2026-07-30 22:41:52.244335+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products", "ai-infrastructure"], "entities": ["Apple", "Tim Cook", "iCloud Plus", "Apple Intelligence", "Siri AI", "iOS 27"], "alternates": {"html": "https://wpnews.pro/news/tim-cook-hints-at-icloud-plus-tier-for-ai-power-users", "markdown": "https://wpnews.pro/news/tim-cook-hints-at-icloud-plus-tier-for-ai-power-users.md", "text": "https://wpnews.pro/news/tim-cook-hints-at-icloud-plus-tier-for-ai-power-users.txt", "jsonld": "https://wpnews.pro/news/tim-cook-hints-at-icloud-plus-tier-for-ai-power-users.jsonld"}}