{"slug": "tim-cook-and-eu-tech-chief-hold-constructive-virtual-meeting-over-siri-ai", "title": "Tim Cook and EU tech chief hold ‘constructive’ virtual meeting over Siri AI standoff", "summary": "Apple CEO Tim Cook held a virtual meeting with EU tech chief Henna Virkkunen to discuss the delayed launch of Siri AI in Europe, which Apple blames on the Digital Markets Act. The European Commission says Apple failed to develop interoperability solutions meeting EU privacy standards. The meeting was described as constructive, but no timeline for Siri AI's EU launch was announced.", "body_md": "Earlier today, Tim Cook reportedly held “constructive” talks with EU tech chief Henna Virkkunen as Apple and the bloc sought a way forward in their dispute over the delayed launch of Siri AI in Europe. Here are the details.\n\n## A bit of context\n\nDuring WWDC26, Apple announced that Siri AI would not launch in the EU alongside iOS 27 and iPadOS 27, citing the Digital Markets Act. Shortly after the keynote, the company published a [strongly worded statement](https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-delayed-in-eu-for-ios-27-and-ipados-27/) on its Newsroom, placing the blame squarely on EU regulators:\n\nApple today introduced Siri AI, an entirely new version of Siri, powered by Apple Intelligence. Unfortunately, due to the Digital Markets Act (DMA), Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27. Over the past several months, EU regulators did not accept any of Apple’s proposed solutions to bring Siri AI to the EU while safely supporting other virtual assistants.\n\nApple’s proposed solution was called Trusted System Agent, which the company described as “an intermediary that would allow virtual assistants to safely access the same features and capabilities as Siri AI for devices in the EU,” as determined by the bloc’s Digital Markets Act.\n\nApple said it proposed an 18-month transition period that would allow Siri AI to launch while the company gradually rolled out Trusted System Agent, but claimed the European Commission rejected the plan.\n\nIn the post, Apple vowed to “continue working to bring these features to the European Union as safely as possible.” However, it made a point of saying that there was no timeline for Siri AI’s availability on iOS and iPadOS in the bloc due to “the regulators’ failure to acknowledge” the risks it says the DMA poses to European users.\n\nThe next day, European Commission spokesman Thomas Regnier [shot back](https://www.reuters.com/business/apple-failed-make-its-ai-tool-comply-eu-regulations-eu-commission-says-2026-06-09/), saying that he needed to “set the record straight”:\n\nThe decision not to roll out Siri AI in the EU is Apple’s and Apple’s only because absolutely nothing in the DMA prohibits Apple from introducing new products in the EU.\n\nAnd\n\nApple was simply unable to develop interoperability solutions that meet essential EU privacy and security standards.\n\n## Tim Cook steps in\n\nAs reported by the [ Financial Times](https://www.ft.com/content/807d25c3-f4ac-4402-b815-3aa91018237d), Tim Cook held a virtual meeting earlier today with Henna Virkkunen, whose official title is Executive Vice-President of the European Commission for Technological Sovereignty, Security, and Democracy, to address the impasse over Siri AI.\n\nFrom the *FT*’s report:\n\nAn EU spokesperson said the virtual meeting had involved a “constructive exchange on topics of common interest, on which the work continues”.\n\nThe meeting included a discussion of how Apple can launch its reinvented Siri in Europe while avoiding millions of dollars in fines for violating the bloc’s flagship competition rules, according to two people familiar with the talks.\n\nWhile the report did not indicate how much progress had been made, the meeting offers further evidence of how Cook will [remain personally involved](https://9to5mac.com/2026/04/20/tim-cook-to-remain-involved-in-apples-government-relations-around-the-world/) in Apple’s government relations around the world after stepping down as CEO.\n\nJust two weeks ago, he also gave an [interview to The Wall Street Journal](https://9to5mac.com/2026/06/17/apple-confirms-price-increases-are-coming-to-its-products-due-to-ram-shortage/) about the global memory shortage and its impact on Apple, ahead of the company’s decision to\n\n[increase prices](https://9to5mac.com/2026/06/25/apple-price-increases-mac-ipad-more/)for many of its products.\n\nAt the time, many saw the interview as an attempt to publicly pressure the Trump administration into easing restrictions on Chinese suppliers. A few days later, the *Financial Times* [revealed](https://9to5mac.com/2026/06/26/apple-asks-trump-admin-to-approve-chinese-ram-after-product-price-increases/) that Apple had been lobbying the government for precisely that for at least a month.\n\nBack to Cook’s meeting with Virkkunen, it signals that despite the public sparring, Apple remains engaged with EU officials in search of a path forward.\n\nThe fact that Cook is directly involved in the negotiations does not come as a surprise. Still, it does suggest that Apple may be more eager to resolve the stalemate than it initially appeared, with Siri AI central to both this year’s software releases and the company’s broader strategy going forward.\n\nFor the *Financial Times*’ original report, [follow this link](https://www.ft.com/content/807d25c3-f4ac-4402-b815-3aa91018237d).\n\nDo you think Apple and the EU will reach an agreement in time for Siri AI to launch alongside iOS 27? Let us know in the comments.\n\n#### Worth checking out on Amazon\n\n[Geoffrey Cain – ‘Steve Jobs in Exile’](https://amzn.to/4v3CS5Q)[David Pogue – ’Apple: The First 50 Years’](https://amzn.to/46Y3nQj)[MacBook Neo](https://amzn.to/47vJmkn)[Logitech MX Master 4](https://amzn.to/3KmIQN7)[AirPods Pro 3](https://www.amazon.com/Apple-Cancellation-Translation-Headphones-High-Fidelity/dp/B0FQFB8FMG?tag=marcmendes-20)[AirTag (2nd Generation) – 4 Pack](https://amzn.to/4sewc3a)[Apple Watch Series 11](https://amzn.to/46VomDB)[Wireless CarPlay adapter](https://www.amazon.com/gp/product/B0F6T6N2B1?tag=marcmendes-20)\n\n*FTC: We use income earning auto affiliate links.* [More.](https://9to5mac.com/about/#affiliate)\n\n[our homepage](http://9to5mac.com/)for all the latest news, and follow 9to5Mac on\n\n[exclusive stories](https://9to5mac.com/feature/exclusive/),\n\n[reviews](https://9to5mac.com/guides/review/),\n\n[how-tos](https://9to5mac.com/guides/how-to/), and\n\n[subscribe to our YouTube channel](https://www.youtube.com/9to5mac)", "url": "https://wpnews.pro/news/tim-cook-and-eu-tech-chief-hold-constructive-virtual-meeting-over-siri-ai", "canonical_source": "https://9to5mac.com/2026/06/30/tim-cook-and-eu-tech-chief-hold-constructive-virtual-meeting-over-siri-ai-standoff/", "published_at": "2026-06-30 23:17:15+00:00", "updated_at": "2026-06-30 23:24:38.886017+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-policy", "ai-products", "large-language-models", "ai-safety"], "entities": ["Tim Cook", "Henna Virkkunen", "Apple", "European Commission", "Siri AI", "Digital Markets Act", "Trusted System Agent", "Thomas Regnier"], "alternates": {"html": "https://wpnews.pro/news/tim-cook-and-eu-tech-chief-hold-constructive-virtual-meeting-over-siri-ai", "markdown": "https://wpnews.pro/news/tim-cook-and-eu-tech-chief-hold-constructive-virtual-meeting-over-siri-ai.md", "text": "https://wpnews.pro/news/tim-cook-and-eu-tech-chief-hold-constructive-virtual-meeting-over-siri-ai.txt", "jsonld": "https://wpnews.pro/news/tim-cook-and-eu-tech-chief-hold-constructive-virtual-meeting-over-siri-ai.jsonld"}}