TikTok

TikTok is running AI-generated, sexualized and racist ads for Finji's games without the publisher's knowledge or consent, according to Finji CEO Rebekah Saltsman, who said the company has all AI features turned off and no way to view, edit, or disable the ads. Saltsman first raised the issue on Bluesky on 5 February 2026, and IGN reported on 20 February 2026 that Finji only learned of the ads through audience members.

Remove dead link under "see also" | ← Older revision | Revision as of 23:55, 20 August 2026 | || | Line 66: | Line 66: | || |2026-present | |2026-present | || |On 5 February 2026, Rebekah Saltsman, CEO and co-founder of Finji, a game publisher known for titles such as Tunic and Night in the Woods, made a post on Bluesky asking people to send screen captures of "Finji ads that look distinctly UN-Finji-like".<ref https://bsky.app/profile/bexsaltsman.bsky.social/post/3me4ybayhf226 http://web.archive.org/web/20260221001755/https://bsky.app/profile/bexsaltsman.bsky.social/post/3me4ybayhf226 Archived </ref Saltsman explained how platforms were running AI versions of paid ads without the knowledge or consent of the company paying for the ads. Saltsman also explained that the company who paid for the ads has no way of seeing the AI versions of those despite the audience seeing them. | |On 5 February 2026, Rebekah Saltsman, CEO and co-founder of Finji, a game publisher known for titles such as Tunic and Night in the Woods, made a post on Bluesky asking people to send screen captures of "Finji ads that look distinctly UN-Finji-like".<ref https://bsky.app/profile/bexsaltsman.bsky.social/post/3me4ybayhf226 http://web.archive.org/web/20260221001755/https://bsky.app/profile/bexsaltsman.bsky.social/post/3me4ybayhf226 Archived </ref Saltsman explained how platforms were running AI versions of paid ads without the knowledge or consent of the company paying for the ads. Saltsman also explained that the company who paid for the ads has no way of seeing the AI versions of those despite the audience seeing them. | || An IGN article would later come out where Saltsman detailed how TikTok was running ads that were modified to be sexualized despite Finji having all AI features turned off. Saltsman stated | An IGN article would later come out where Saltsman detailed how TikTok was running ads that were modified to be sexualized despite Finji having all AI features turned off. Saltsman stated that Finji has no way to view, edit or disable the AI generated ads and that the only way they were made aware of the issue was through audience members.<ref {{Cite news |last=Valentine |first=Rebekah |date=20 Feb 2026 |title=Tunic, Night in the Woods Publisher Says TikTok Is Creating and Running Racist GenAI Ads for Its Games Without Permission |url=https://www.ign.com/articles/tunic-night-in-the-woods-publisher-says-tiktok-is-creating-and-running-racist-genai-ads-for-its-games-without-permission |archive-url=https://web.archive.org/web/20260222020940/https://www.ign.com/articles/tunic-night-in-the-woods-publisher-says-tiktok-is-creating-and-running-racist-genai-ads-for-its-games-without-permission |archive-date=February 22, 2026 |access-date=23 Feb 2026 |work=IGN}}</ref | || | | | | || |https://www.ign.com/articles/tunic-night-in-the-woods-publisher-says-tiktok-is-creating-and-running-racist-genai-ads-for-its-games-without-permission | |https://www.ign.com/articles/tunic-night-in-the-woods-publisher-says-tiktok-is-creating-and-running-racist-genai-ads-for-its-games-without-permission | || | Line 141: | Line 141: | || ByteDance | ByteDance | || TikTok and AI-powered ad tracking | TikTok and AI-powered ad tracking | || ==References== | ==References== |