# TikTok Tests AI Likeness Detection Tool for Creators in the United States > Source: > Published: 2026-07-18 20:47:08+00:00 **July 18, 2026**, (Inside AI) — TikTok is testing a new tool that lets creators detect AI-generated videos using their face or likeness without consent. The feature was first spotted by social media consultant **Matt Navarra** and later confirmed by **Zachary Kizer**, a TikTok US spokesperson. The test is limited to a small group of creators in the **United States**. Creators must opt in and verify their identity through **Jumio**, a third-party verification company, using a real-time selfie and an ID check. Kizer said TikTok does not keep ID documents, and facial data is used only to match a creator's likeness against unauthorized AI-generated content. Once verified, TikTok scans for AI-generated videos that may include the creator's face. If matches are found, creators can review them and report impersonation. This gives creators a direct way to combat deepfakes and unauthorized digital copies. TikTok's move follows **YouTube**'s expansion of its own likeness detection tool. YouTube's system uses a selfie-style scan to monitor for resembling videos. If a match is found, users can request removal. YouTube opened access to all eligible users over **18** after earlier tests with creators. TikTok's opt-in approach stands out as platforms face mounting pressure over consent and AI-generated likenesses. **Meta** recently pulled a **Muse Image** feature after backlash over automatically accessing public Instagram photos to create AI images. TikTok's test puts verification and user control at the center, signaling that AI likeness detection is becoming a standard safety feature for major video platforms. The tool remains a limited test with no announced wider rollout date. Its success may hinge on balancing creator protection with privacy, as the platform navigates the growing threat of AI-driven impersonation.