Three Epic veterans are building an AI-powered game engine to break the industry's doom cycle

Three former Epic Games veterans are building an AI-powered game engine to challenge Unity and Unreal, which together powered roughly 70% of games released on Steam in 2025. The new engine aims to break the industry's 'doom cycle' by leveraging AI to streamline development.

Unity and Unreal have dominated the development scene for a long time now, and were used to make roughly 70% of the games released on Steam in 2025 https://newsletter.gamediscover.co/p/hows-pc-game-engine-usage-changing . Godot has seen some significant growth in the past few years https://www.gamesindustry.biz/two-years-after-the-unity-controversy-how-are-things-going-with-godot , and many big companies still favour proprietary engines – like Capcom with its RE Engine – but otherwise, Unity and Unreal have got the game engine market sewn up.