# Thousands of users. Simple marketing strategies | Starter Story > Source: > Published: 2026-08-02 03:33:00+00:00 [Hundreds of thousands of users reached](/bit/snapshot/11784/) Using these four strategies, the founder has grown multiple products to hundreds of thousands of users. A founder growing hundreds of thousands of users says the real secret is cross-promoting your own products — every user who tries one ends up trying them all. Starter Story A founder growing hundreds of thousands of users says the real secret is cross-promoting your own products — every user who tries one ends up trying them all. TL;DR A serial SaaS founder reveals a four-pillar marketing playbook for growing multiple AI products to hundreds of thousands of users: start with a great product, then layer in SEO, social media (X, LinkedIn, Substack, Facebook), directory listings, and cross-promotion across your own product portfolio [1] — Guest "A founder growing hundreds of thousands of users across multiple AI products uses four channels in order: SEO first, then social media acro…" 00:07 . The single most useful takeaway: if you build a suite of products, every new user becomes a funnel into all your other products [2] — Guest "Cross-promo: users try multiple products: Every user who tries one of the founder's products ends up trying at least one more, and many try…" 00:44 . A serial AI SaaS founder reveals the four-pillar marketing playbook behind growing hundreds of thousands of users across multiple products: great product quality first, then SEO, multi-platform social media, directory listings, and cross-promotion across his own product portfolio. The episode opens with a sharp, targeted question from the Starter Story host, who wants to know the secret sauce behind the guest's ability to grow multiple businesses to hundreds of thousands of users. The framing sets up an expectation of a contrarian or non-obvious answer — not the standard 'run ads and hope' advice. In just seven seconds, the host establishes the guest's credibility (many businesses, massive user counts) and opens the floor for what turns out to be a surprisingly simple four-part answer. The guest founder wastes no time: the key essence of good marketing, he says, is a good product [1] — Guest "A founder growing hundreds of thousands of users across multiple AI products uses four channels in order: SEO first, then social media acro…" 00:07 . From there, he sequences four channels in order of reliance — SEO comes first, social media second (run simultaneously on X, LinkedIn, Substack, and Facebook), directory listings third, and cross-promotion fourth [1] — Guest "A founder growing hundreds of thousands of users across multiple AI products uses four channels in order: SEO first, then social media acro…" 00:07 . The directory insight comes with a caveat: listings only work well if the product is genuinely interesting and clickbaity enough to earn the click. His AI-connected products pass that test easily. But the most distinctive element of his playbook is cross-promotion [2] — Guest "When you build multiple products, every new user becomes a potential customer for everything else you've built. This founder's cross-promot…" 00:43 : because he has built a suite of products, every new user becomes a pipeline into the rest of his portfolio. Many end up trying all of his products — a compounding growth loop that most single-product founders never get to use. Chapter 1 · 00:00 The episode opens with a sharp, targeted question from the Starter Story host, who wants to know the secret sauce behind the guest's ability to grow multiple businesses to hundreds of thousands of users. The framing sets up an expectation of a contrarian or non-obvious answer — not the standard 'run ads and hope' advice. In just seven seconds, the host establishes the guest's credibility (many businesses, massive user counts) and opens the floor for what turns out to be a surprisingly simple four-part answer. Using these four strategies, the founder has grown multiple products to hundreds of thousands of users. Chapter 2 · 00:07 The guest founder wastes no time: the key essence of good marketing, he says, is a good product [1] — Guest "A founder growing hundreds of thousands of users across multiple AI products uses four channels in order: SEO first, then social media acro…" 00:07 . From there, he sequences four channels in order of reliance — SEO comes first, social media second (run simultaneously on X, LinkedIn, Substack, and Facebook), directory listings third, and cross-promotion fourth [1] — Guest "A founder growing hundreds of thousands of users across multiple AI products uses four channels in order: SEO first, then social media acro…" 00:07 . The directory insight comes with a caveat: listings only work well if the product is genuinely interesting and clickbaity enough to earn the click. His AI-connected products pass that test easily. But the most distinctive element of his playbook is cross-promotion [2] — Guest "When you build multiple products, every new user becomes a potential customer for everything else you've built. This founder's cross-promot…" 00:43 : because he has built a suite of products, every new user becomes a pipeline into the rest of his portfolio. Many end up trying all of his products — a compounding growth loop that most single-product founders never get to use. Before any marketing channel, the quality of the product is the foundation. Good marketing amplifies a good product — it cannot rescue a bad one. A founder growing hundreds of thousands of users across multiple AI products uses four channels in order: SEO first, then social media across X, LinkedIn, Substack, and Facebook, then directory listings, then cross-promotion across his own portfolio. The playbook is simple but the sequencing matters. The founder argues that the foundation of all effective marketing is a great product — without it, no channel works. The founder uses four main marketing channels: SEO, social media, directory listings, and cross-promotion. Before other tactics, the founder defaults to SEO as the first and most-used growth channel for new products. Rather than picking one social platform, this founder runs social media marketing simultaneously across X, LinkedIn, Substack, and Facebook. Presence everywhere maximises reach across different audiences. The founder runs social media marketing on X, LinkedIn, Substack, and Facebook simultaneously. Directory listings are a powerful but underrated growth channel — but only if your product is genuinely interesting enough to earn the click. AI products have a natural advantage here because they're easy to package in a compelling, clickable way. Directory listings are described as a very effective growth channel, especially for AI products that are clickable and interesting. The founder's entire product portfolio is AI-related, making it easier to package products attractively for directories. Products that are inherently interesting or clickbaity are much easier to drive traffic from through directory listings. When you build multiple products, every new user becomes a potential customer for everything else you've built. This founder's cross-promotion strategy means users who try one product reliably discover — and adopt — his others. The founder describes cross-promotion across his own product portfolio as a strategy that is quite unique to him. Every user who tries one of the founder's products ends up trying at least one more, and many try all of them. No indexed bits in this chapter. Sign in to keep viewing Create a free account to keep exploring this episode's insights, snapshots, quotes and claims. 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