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This CPO regrets that product management exists | Tom Verrilli (CPO of Whatnot)

Tom Verrilli, chief product officer at Whatnot, a live shopping platform with over $8 billion in GMV, said in an interview that his product team was founded on the premise 'we regret that product management exists' and discussed how AI is reshaping the PM role, what he looks for when hiring PMs, and the shift toward senior individual contributors doing the work. Verrilli, previously CPO at Twitch and director of product growth at Twitter, also shared his 'play the accordion' mental model and lessons from his time at Twitter.

read2 min views1 publishedAug 2, 2026
This CPO regrets that product management exists | Tom Verrilli (CPO of Whatnot)
Image: Lennysnewsletter (auto-discovered)

Tom Verrilli is the chief product officer at Whatnot, a live shopping platform that’s become the fastest-growing U.S. marketplace business in history, with over $8 billion in GMV. Before joining Whatnot, Tom was CPO at Twitch and director of product growth at Twitter (during one of the most turbulent periods in the company’s history).

Listen on YouTube, Spotify, and Apple Podcasts

In our in-depth conversation, we discuss:

Why Whatnot’s product team was founded on the premise “we regret that product management exists”

How AI is reshaping the PM role

What Tom looks for when hiring PMs

The shift toward senior ICs doing the work

How AI has transformed data science at Whatnot

Tom’s “play the accordion” mental model

Why “hire great people and get out of their way” fails

His biggest lessons from his time at Twitter

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Where to find Tom Verrilli:

• LinkedIn: https://www.linkedin.com/in/tom-robertson-042

Referenced:

• Whatnot: [https://www.whatnot.com](https://www.whatnot.com)

• Building, and Whatnot: [https://www.linkedin.com/pulse/building-whatnot-tom-verrilli-bwkdc](https://www.linkedin.com/pulse/building-whatnot-tom-verrilli-bwkdc)

• Twitch: [https://www.twitch.tv](https://www.twitch.tv)

• Why Netflix is betting on systems thinkers—not specialists—in the AI era | Elizabeth Stone (CPTO): https://www.lennysnewsletter.com/p/netflix-cpto-on-ai-and-the-future

• Peter Bailis on LinkedIn: [https://www.linkedin.com/in/pbailis](https://www.linkedin.com/in/pbailis)

• Mike Krieger on LinkedIn: [https://www.linkedin.com/in/mikekrieger](https://www.linkedin.com/in/mikekrieger)

• Anthropic’s CPO on what comes next | Mike Krieger (co-founder of Instagram): https://www.lennysnewsletter.com/p/anthropics-cpo-heres-what-comes-next

• Ben Kus on LinkedIn: [https://www.linkedin.com/in/benkus](https://www.linkedin.com/in/benkus)

• Henry Shi on LinkedIn: [https://www.linkedin.com/in/henrythe9th](https://www.linkedin.com/in/henrythe9th)

• Hex Threads: [https://hex.tech/product/threads](https://hex.tech/product/threads)

• Product management theater | Marty Cagan (Silicon Valley Product Group): https://www.lennysnewsletter.com/p/product-management-theater-marty

• Grant LaFontaine on LinkedIn: [https://www.linkedin.com/in/grantlafontaine](https://www.linkedin.com/in/grantlafontaine)

• Logan Head on LinkedIn: [https://www.linkedin.com/in/logan-head](https://www.linkedin.com/in/logan-head)

• Emmett Shear on LinkedIn: [https://www.linkedin.com/in/emmettshear](https://www.linkedin.com/in/emmettshear)

• Kara Swisher on X: [https://x.com/karaswisher](https://x.com/karaswisher)

• Jeff Bezos: Amazon and Blue Origin—Lex Fridman Podcast: [https://www.youtube.com/watch?v=DcWqzZ3I2cY](https://www.youtube.com/watch?v=DcWqzZ3I2cY)

• *Star City *on AppleTV+: [https://tv.apple.com/us/show/star-city/umc.cmc.2l8p785osmtmiyk64bh6tfde1](https://tv.apple.com/us/show/star-city/umc.cmc.2l8p785osmtmiyk64bh6tfde1)

• *For All Mankind* on AppleTV+: [https://tv.apple.com/us/show/for-all-mankind/umc.cmc.6wsi780sz5tdbqcf11k76mkp7](https://tv.apple.com/us/show/for-all-mankind/umc.cmc.6wsi780sz5tdbqcf11k76mkp7)

• Service NSW Mobile App: [https://www.service.nsw.gov.au/services/service-nsw-mobile-app](https://www.service.nsw.gov.au/services/service-nsw-mobile-app)

• Rudyard Kipling: [https://en.wikipedia.org/wiki/Rudyard_Kipling](https://en.wikipedia.org/wiki/Rudyard_Kipling)

• E-fish.com: [https://www.e-fish.com](https://www.e-fish.com)

Recommended books:

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship: https://www.amazon.com/dp/0062273205

The Purpose Driven Church: Every Church Is Big in God’s Eyes: https://www.amazon.com/dp/0310201063Babel: Or the Necessity of Violence: An Arcane History of the Oxford Translators’ Revolution―An Historic Fantasy of Dark Academia: https://www.amazon.com/Babel-Necessity-Violence-Translators-Revolution/dp/0063021439

Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected].

Lenny may be an investor in the companies discussed.

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