# There Is No Phone > Source: > Published: 2026-07-08 09:34:12+00:00 # There Is No Phone OpenAI is [not building a phone](https://spyglass.org/openai-digital-assistant-device-jony-ive/). Amazon is [not building a phone](https://www.ft.com/content/99ab7093-d680-40ad-baa7-1c32302bb363?syn-25a6b1a6=1&ref=spyglass.org). And now SpaceX is [not building a phone](https://www.theverge.com/science/960442/spacex-phone-prototype-elon-musk?ref=spyglass.org). Are you sensing a trend? The trend is that basically the entire tech industry is rumored to once again be building their own smartphones. But they're all denying it. But all of the denials sound [misdirecting at best](https://spyglass.org/amazon-phone-home/) and misleading at worst. Because *of course* [they should](https://spyglass.org/amazon-fire-phone-reborn-for-ai/) be building such a device. [As should Meta](https://spyglass.org/meta-apple-smartglasses-nightmare/) (again). And Microsoft (again). And everyone else who aims to control their own destiny. Because right now, Apple, and to a lesser extent, Google, does. And [that's going to continue](https://spyglass.org/apples-next-big-ai-thing-the-iphone/), perhaps well into the Age of AI.1 So the argument is really one of semantics. OpenAI isn't building a phone, they're building... [something else](https://spyglass.org/the-anti-iphone/). Amazon isn't building a phone, they're building... [something else](https://spyglass.org/amazon-ai-device/). SpaceX isn't building a phone...