Google’s AI triples in price each year.
OpenAI’s flagship model was seemingly subsidized for a while, before rising again.
Anthropic’s AI has been the same price for a little bit & decreased for the most powerful models.
Those are three very different pricing strategies. If we compare the absolutes, the data completes the picture.
| Vendor | Model | Input ($/1M) | Output ($/1M) |
|---|---|---|---|
| Gemini 3.1 Pro | $2.00 | $12.00 | | | Anthropic | Claude Opus 4.7 | $5.00 | $25.00 | | OpenAI | GPT-5.5 | $5.00 | $30.00 |
Google remains the low-cost player, increasing the price on all its models but still less than half of the competition. Anthropic had maintained a luxe pricing until late last year.
The pricing changes indicate changes in strategy : cuts when cash is plentiful & share matters. Increases when cash is tight & margins matter. The latter is the case for all three vendors now when capex spending continues to set records.