# The Undervalued Risk In AI Product Development: Go-To-Market

> Source: <https://www.machinebrief.com/news/the-undervalued-risk-in-ai-product-development-go-to-market-kpyu>
> Published: 2026-07-22 13:45:00+00:00

# The Undervalued Risk In AI Product Development: Go-To-Market

By Rob Versaw, Forbes Councils MemberSource:

[Forbes Innovation](https://www.forbes.com/innovation/)We've gotten very good at building things. We have not gotten better at selling them.

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