The Trust Signals That Get Your Brand Cited By AI Overviews, Just Like Freshpet [Webinar]

Freshpet Inc. is consistently cited by name in AI Overviews, and on August 20, its digital team and Intero Digital will host a webinar revealing the trust signals that earned those citations. The session will cover credibility signals, why brand reputation alone doesn't secure AI citations, and how to audit and close gaps in AI-driven market share.

When a buyer asks AI what to choose, the answer names two or three brands and skips the rest. Freshpet is one of the brands consistently cited. AI Overviews Consistently Cite Freshpet By Name On August 20 https://www.searchenginejournal.com/webinar-lp-how-freshpet-earned-ai-trust-geo-ai-visibility-playbook/?itm source=ap&itm medium=website&itm campaign=webinar-intero-082026&itm content=seo , in this live session https://www.searchenginejournal.com/webinar-lp-how-freshpet-earned-ai-trust-geo-ai-visibility-playbook/?itm source=ap&itm medium=website&itm campaign=webinar-intero-082026&itm content=seo , Freshpet’s digital team and the GEO specialists at Intero Digital walk through the steps they took to earn AI’s trust. AI Overviews Cite The Brands They Can Trust, Not Just The Ones That Rank Rankings prove relevance to a query. Citations require more: trust signals the system can verify about the brand itself. That’s why a brand can hold the 1 spot while the Overview above it names three competitors, and it’s why the fix is buildable; Freshpet’s citations are the proof. In This Webinar, You’ll Learn - The credibility signals behind AI citations. Which inputs decide whether AI Overviews and chat assistants cite your brand by name, shown through what moved Freshpet’s real results. - Why brand reputation doesn’t carry over. Why a brand shoppers know and trust can still be missing from AI answers, and what fills that gap. - How to check and close gaps in market share. The step-by-step review Freshpet ran to see where AI answers cost them share, runnable by one person with no special tools. About the Speakers Steven Elwell, Senior Director of Digital Marketing at Freshpet, brings the in-market results: what his team built, what moved, and what didn’t. He’s joined by Brittni Ratliff, Vice President, and Cosima Compton, Director of SEO & GEO Communications at Intero Digital, the team behind the GEO process Freshpet ran. Bring your own brand’s toughest question; the session closes with live Q&A.