# The Trust Signals That Get Your Brand Cited By AI Overviews, Just Like Freshpet [Webinar] > Source: > Published: 2026-08-06 07:45:50+00:00 When a buyer asks AI what to choose, the answer names two or three brands and skips the rest. Freshpet is one of the brands consistently cited. ## AI Overviews Consistently Cite Freshpet By Name On [August 20](https://www.searchenginejournal.com/webinar-lp-how-freshpet-earned-ai-trust-geo-ai-visibility-playbook/?itm_source=ap&itm_medium=website&itm_campaign=webinar-intero-082026&itm_content=seo), in this [live session](https://www.searchenginejournal.com/webinar-lp-how-freshpet-earned-ai-trust-geo-ai-visibility-playbook/?itm_source=ap&itm_medium=website&itm_campaign=webinar-intero-082026&itm_content=seo), Freshpet’s digital team and the GEO specialists at Intero Digital walk through the steps they took to earn AI’s trust. ## AI Overviews Cite The Brands They Can Trust, Not Just The Ones That Rank Rankings prove relevance to a query. Citations require more: trust signals the system can verify about the brand itself. That’s why a brand can hold the #1 spot while the Overview above it names three competitors, and it’s why the fix is buildable; Freshpet’s citations are the proof. ### In This Webinar, You’ll Learn - The credibility signals behind AI citations. Which inputs decide whether AI Overviews and chat assistants cite your brand by name, shown through what moved Freshpet’s real results. - Why brand reputation doesn’t carry over. Why a brand shoppers know and trust can still be missing from AI answers, and what fills that gap. - How to check and close gaps in market share. The step-by-step review Freshpet ran to see where AI answers cost them share, runnable by one person with no special tools. ### About the Speakers Steven Elwell, Senior Director of Digital Marketing at Freshpet, brings the in-market results: what his team built, what moved, and what didn’t. He’s joined by Brittni Ratliff, Vice President, and Cosima Compton, Director of SEO & GEO Communications at Intero Digital, the team behind the GEO process Freshpet ran. Bring your own brand’s toughest question; the session closes with live Q&A.