{"slug": "the-travel-agency-of-one-why-ai-should-make-small-businesses-more-human-not-less", "title": "​The Travel Agency Of One: Why AI Should Make Small Businesses More Human, Not Less", "summary": "Forbes Councils member Joel Frenette argues that small-business owners should use AI to automate administrative tasks, freeing time for more personal customer service. He emphasizes that AI should enhance human interaction rather than replace it, citing examples like automated scheduling and personalized follow-ups.", "body_md": "# The Travel Agency Of One: Why AI Should Make Small Businesses More Human, Not Less\n\nBy Joel Frenette, Forbes Councils MemberSource:\n\n[Forbes Innovation](https://www.forbes.com/innovation/)Here's how small-business owners can use AI to automate busywork, strengthen customer relationships and create more time for meaningful, human service.\n\nGet AI news in your inbox\n\nDaily digest of what matters in AI.", "url": "https://wpnews.pro/news/the-travel-agency-of-one-why-ai-should-make-small-businesses-more-human-not-less", "canonical_source": "https://www.machinebrief.com/news/the-travel-agency-of-one-why-ai-should-make-small-businesses-urmy", "published_at": "2026-08-12 14:15:00+00:00", "updated_at": "2026-08-12 14:42:45.770912+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products", "ai-tools"], "entities": ["Joel Frenette", "Forbes Councils"], "alternates": {"html": "https://wpnews.pro/news/the-travel-agency-of-one-why-ai-should-make-small-businesses-more-human-not-less", "markdown": "https://wpnews.pro/news/the-travel-agency-of-one-why-ai-should-make-small-businesses-more-human-not-less.md", "text": "https://wpnews.pro/news/the-travel-agency-of-one-why-ai-should-make-small-businesses-more-human-not-less.txt", "jsonld": "https://wpnews.pro/news/the-travel-agency-of-one-why-ai-should-make-small-businesses-more-human-not-less.jsonld"}}