{"slug": "the-trade-desks-kokai-refresh-ditches-the-programmatic-table-see-the-pitch-deck", "title": "The Trade Desk’s Kokai Refresh Ditches the Programmatic Table: See the Pitch Deck", "summary": "The Trade Desk, the world's largest independent ad-buying platform, launched a refreshed version of its Kokai media planning, buying, and measurement tool on Thursday, introducing a suite of AI tools and removing the periodic table-inspired interface as the default view. The new default interface centers on users' applied settings, a change company leadership said responds to media buyers' complaints. Samantha Ross, the company's senior director of product marketing, said the applied settings view is designed to make ad group management and troubleshooting easier for customers.", "body_md": "The Trade Desk, the world’s largest independent ad-buying platform, on Thursday launched a refabbed version of Kokai, its tool for media planning, buying, and measurement.\n\nThe new version introduces a suite of AI tools and eliminates the widely [pilloried](https://www.adweek.com/media/the-trade-desks-angers-buyers-publishers/) periodic table-inspired interface as the default view, confirming ADWEEK [reporting](https://www.adweek.com/media/exclusive-the-trade-desk-phasing-out-periodic-table/) from earlier this year. The new de facto interface will be centered on users’ applied settings.\n\nCompany leadership suggested the deprioritization of the programmatic table view was a response to media buyers’ gripes.\n\n“We’ve heard from clients that when they’re in an ad group, what they’re really trying to answer is questions like, ‘Where do I need to focus my attention? Of all of my settings, what’s limiting scale, and why? Why isn’t this delivering, and what can I do to improve it?’ This new applied settings view is designed to make ad group management and troubleshooting so much easier for our customers,” said Samantha Ross, the company’s senior director of product marketing.\n\n## UNLOCK FULL ACCESS\n\nSubscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.\n\n[VIEW ALL SUBSCRIPTION OPTIONS](/adweek-subscription-2026/)", "url": "https://wpnews.pro/news/the-trade-desks-kokai-refresh-ditches-the-programmatic-table-see-the-pitch-deck", "canonical_source": "https://www.adweek.com/programmatic/the-trade-desks-kokai-refreshditches-the-programmatic-table-see-the-pitch-deck/", "published_at": "2026-08-27 09:00:00+00:00", "updated_at": "2026-08-27 13:19:04.222882+00:00", "lang": "en", "topics": ["ai-products", "ai-tools"], "entities": ["The Trade Desk", "Kokai", "Samantha Ross"], "alternates": {"html": "https://wpnews.pro/news/the-trade-desks-kokai-refresh-ditches-the-programmatic-table-see-the-pitch-deck", "markdown": "https://wpnews.pro/news/the-trade-desks-kokai-refresh-ditches-the-programmatic-table-see-the-pitch-deck.md", "text": "https://wpnews.pro/news/the-trade-desks-kokai-refresh-ditches-the-programmatic-table-see-the-pitch-deck.txt", "jsonld": "https://wpnews.pro/news/the-trade-desks-kokai-refresh-ditches-the-programmatic-table-see-the-pitch-deck.jsonld"}}