# The Trade Desk and Dstillery Link AI Agents to Reshape Audiences Mid-Campaign > Source: > Published: 2026-11-04 09:27:40+00:00 ### Key Takeaways - [The Trade Desk and Dstillery’s AI agents can build custom audiences in minutes, not days.](#) - [Performance insights and targeting goals can inform new audiences to be built mid-flight.](#) - [Despite speed improvements, ad buyers question if the integration will actually drive higher spend.](#) The Trade Desk is connecting Ask Koa, [its conversational agentic platform](https://www.adweek.com/media/exclusive-leaked-deck-outlines-the-trade-desks-agentic-plans-for-h2-2026/), with adtech firm Dstillery’s agentic platform, DS-1, to help ad buyers create custom audiences in minutes rather than days.   The integration lets the two companies’ [AI](https://www.adweek.com/category/artificial-intelligence-2/) agents communicate during live campaigns, using performance insights and an advertiser’s targeting goals to identify and build new audiences that can be activated through [The Trade Desk](https://www.adweek.com/programmatic/the-trade-desks-10-years-on-wall-street-booms-busts-and-the-battle-for-whats-next/).  Advertisers could already buy Dstillery’s custom audiences through The Trade Desk, but building them required manual coordination and typically took four days, said Taejin “TJ” In, Dstillery’s chief product officer. ## UNLOCK FULL ACCESS Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve. [VIEW ALL SUBSCRIPTION OPTIONS](https://www.adweek.com/subscription/)