The Renaissance of Abundance

After 16 months in the startup world, the author left their role at Frust in March 2026, citing misalignment between happiness and professional progression. Frust, an AWS-focused FinOps and AI company, continues to thrive with zero customer churn and recent selection to the Endeavor Scale Up program.

After 16 months trying to fit myself and live the startup world for a second time, I left my last gig in March 2026. As someone who had the privilege of combining happiness and professional life progression for most of my career, I have a really strong sense when those are not well aligned. Frust https://frust.co centers itself in the middle of AWS, FinOps, Cloud Operations, and AI. It’s thriving as an early-stage business. It got recently selected to the Endeavor Scale Up program https://endeavor.cl/company/frust/ . Customer churn is proudly zero. There was nothing wrong with my alignment with their mission. There was nothing wrong with the company or my partners: I was the problem .