When I was in university, my friends and I competed to get good summer jobs.
One of my friends stood out though. He successfully applied for a grant from the local government, bought power washing equipment, and washed driveways around the neighborhood. There was so much business that he even got to hire a few of our other friends.
This friend didn’t look for a job, he looked for a problem. The job market has generally always been competitive. AI has made things more so. Even top talent will need to compete harder for a good job, and they’re subject to market forces.
On the other hand, the problem market is wide open, and always growing and changing. Instead of competing with AI, finding a problem means you can hire it to build a solution.