{"slug": "the-new-rules-of-great-design", "title": "The New Rules of Great Design", "summary": "Fast Company will host a panel on how AI is reshaping product design, featuring Carson Caprara, chief product officer at Brooks Running; Brooke Ellis, chief design officer at Block; and Emily Galloway, senior director of product design at Spotify, moderated by senior editor Liz Stinson. The discussion will cover how the designers identify consumer needs, decide what to build and what not to build, and where AI belongs in the creative process.", "body_md": "Featuring Carson Caprara, Chief Product Officer, Brooks Running; Brooke Ellis, Chief Design Officer, Block and Emily Galloway, Senior Director of [Product Design](https://www.fastcompany.com/section/product-design), Spotify\n\nModerated by Liz Stinson, Senior Editor, Fast Company\n\nWhat makes a product people actually want? In a world where [AI](https://www.fastcompany.com/section/artificial-intelligence) can accelerate the design process and consumers have more choices than ever, the fundamentals of great design are being tested and rewritten. This dynamic panel brings together designers across physical and digital products to share how they uncover what consumers really need, turn those insights into products people love, and make the tough calls about what to build—and what not to. The conversation will explore how the principles of good design are evolving, where AI belongs in the creative process, and the essential design lessons every business leader should know.", "url": "https://wpnews.pro/news/the-new-rules-of-great-design", "canonical_source": "https://www.fastcompany.com/91608007/the-new-rules-of-great-design", "published_at": "2026-09-15 21:10:52+00:00", "updated_at": "2026-09-15 22:06:55.303784+00:00", "lang": "en", "topics": ["ai-products"], "entities": ["Fast Company", "Carson Caprara", "Brooks Running", "Brooke Ellis", "Block", "Emily Galloway", "Spotify", "Liz Stinson"], "alternates": {"html": "https://wpnews.pro/news/the-new-rules-of-great-design", "markdown": "https://wpnews.pro/news/the-new-rules-of-great-design.md", "text": "https://wpnews.pro/news/the-new-rules-of-great-design.txt", "jsonld": "https://wpnews.pro/news/the-new-rules-of-great-design.jsonld"}}