The Imagination Era: Why creativity matters more than ever in the age of AI

Creativity strategist Natalie Nixon argues that as AI accelerates, leaders must treat artificial intelligence as a creative partner rather than a replacement for human thinking, ushering in what she calls the Imagination Era. In a Fast Company Live conversation, Nixon discusses how wonder and creativity can serve as strategic advantages for organizations navigating the future of work.

We are entering what the creativity strategist Natalie Nixon calls the Imagination Era, a moment when ideas, curiosity, and new ways of thinking matter more than ever. As artificial intelligence https://www.fastcompany.com/section/artificial-intelligence accelerates, leaders face a critical question: How can they treat AI as a creative partner rather than a replacement for human thinking? In this Fast Company Live conversation, Natalie Nixon, PhD, founder of Figure 8 Thinking and creator of the WonderRigor™ method, joins Fast Company senior editor Jon Gluck to explore how leaders can pair innovation with humanity. Drawing from the upcoming second edition of her book, The Creativity Leap , Nixon examines how leaders can use wonder as a strategic advantage and unlock creativity at every level of their organizations. She provides practical insights for executives and managers navigating the future of work.