{"slug": "the-imagination-era-why-creativity-matters-more-than-ever-in-the-age-of-ai", "title": "The Imagination Era: Why creativity matters more than ever in the age of AI", "summary": "Creativity strategist Natalie Nixon argues that as AI accelerates, leaders must treat artificial intelligence as a creative partner rather than a replacement for human thinking, ushering in what she calls the Imagination Era. In a Fast Company Live conversation, Nixon discusses how wonder and creativity can serve as strategic advantages for organizations navigating the future of work.", "body_md": "We are entering what the creativity strategist Natalie Nixon calls the Imagination Era, a moment when ideas, curiosity, and new ways of thinking matter more than ever. As [artificial intelligence](https://www.fastcompany.com/section/artificial-intelligence) accelerates, leaders face a critical question: How can they treat AI as a creative partner rather than a replacement for human thinking?\n\nIn this Fast Company Live conversation, Natalie Nixon, PhD, founder of Figure 8 Thinking and creator of the WonderRigor™ method, joins *Fast Company *senior editor Jon Gluck to explore how leaders can pair innovation with humanity.\n\nDrawing from the upcoming second edition of her book, *The Creativity Leap*, Nixon examines how leaders can use wonder as a strategic advantage and unlock creativity at every level of their organizations. She provides practical insights for executives and managers navigating the future of work.", "url": "https://wpnews.pro/news/the-imagination-era-why-creativity-matters-more-than-ever-in-the-age-of-ai", "canonical_source": "https://www.fastcompany.com/91569949/the-imagination-era-why-creativity-matters-more-than-ever-in-the-age-of-ai", "published_at": "2026-07-08 13:00:00+00:00", "updated_at": "2026-07-08 13:14:01.560375+00:00", "lang": "en", "topics": ["artificial-intelligence", "generative-ai", "ai-ethics", "ai-agents"], "entities": ["Natalie Nixon", "Figure 8 Thinking", "Fast Company", "Jon Gluck", "The Creativity Leap"], "alternates": {"html": "https://wpnews.pro/news/the-imagination-era-why-creativity-matters-more-than-ever-in-the-age-of-ai", "markdown": "https://wpnews.pro/news/the-imagination-era-why-creativity-matters-more-than-ever-in-the-age-of-ai.md", "text": "https://wpnews.pro/news/the-imagination-era-why-creativity-matters-more-than-ever-in-the-age-of-ai.txt", "jsonld": "https://wpnews.pro/news/the-imagination-era-why-creativity-matters-more-than-ever-in-the-age-of-ai.jsonld"}}